Will it air in daytime or primetime? Is a half-hour series or a three-hour event? Will the shows run in a marathon all weekend, or will they only show up weekly? Does the show premiere first online or is the only place to see it on-air? Every day programming executives must make scheduling decisions about new and current shows. With growing cross-platform options, these decisions have become ever-more crucial to the success of a program or series. Join a panel of programming executives from several cable networks in a lively discussion about the daily decisions that lead to when and where you find your favorite shows.

Panelists:

Ross Babbit, SVP Programming and Development, TRAVEL CHANNEL
Freddy James, SVP Strategic Development and Program Integration, HGTV | DIY Network
Robert Mills, ABC
Loren Ruch, Vice President of Programming Partnerships and Special Events for HGTV, DIY Network, and Great American Country

Moderator: Leigh Seaman, Partner and Executive Producer, Sea2Sea Media