How is technology shaping the future of TV? In this free-flowing and provocative one on one conversation between two of the best-known industry thought leaders in the US, we’ll examine the paradigm shift currently taking place there, as it relates to ratings, retention, social media, advertising and promotion. Join us for a big-picture view that will change the way you look at the small screen.

Panelists:

Linda Ong, CEO of TruthCo.
Linda Ong is the CEO of TruthCo., an independent brand consultancy developing culturally relevant insights for brands, companies and nonprofits. Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was most recently named one of Fast Company’s 100 Most Creative People in Business for 2014. TruthCo.’s most notable projects include the brand launch of the History Channel and the Ellen DeGeneres Show, the re-launch of Bravo, and the recent ascendance of Univision.

Frank Radice, Expert in Residence, Definition 6
Frank Radice serves as Expert-In-Residence for Definition 6. As Expert-In-Residence, Frank advises Definition 6 leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting & cable industry. Radice is also an award-winning composer and musician who co-wrote a number of pieces of television music including one of the most successful “NBC Today Show” theme songs, “America’s First Family.” Radice’s 38-year career in network television spans executive positions at NBC, ABC, CBS and CNN.